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Assignment #3:  ZipDial:  Reaching The Next 3 Billion Customers Answer the following questions in 400 words or less. Be sure to provide supporting

Assignment #3:  ZipDial:  Reaching The Next 3 Billion Customers

Answer the following questions in 400 words or less.

Be sure to provide supporting rationale for your answers.

ZipDial is attempting to develop a strategy for entering other emerging markets, such as Indonesia and The Philippines.  In developing this strategy… 

  1. How should ZipDial prioritize approaches to garnering consumers / user? That is, which behavior patterns of emerging markets consumers should ZipDial emphasize in marketing to those consumers? 
  2. How should ZipDial attract advertisers? What advantages for advertisers can ZipDial provide in these new markets?  With which features should ZipDial lead in messaging to and attracting advertisers? 
  3. In its efforts to message to and attract advertisers, with which current ZipDial Solutions should the company lead? What new ZipDial Solutions should be developed for this purpose?

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