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  Part 1: Identifying the Customer and Problem Describe a primary decision maker in your target segment: who they are, what they like, how they make

  Part 1: Identifying the Customer and Problem Describe a primary decision maker in your target segment: who they are, what they like, how they make buying decisions. Describe the primary problem(s) your organization, product or service will help them solve. Part 2: Factors Influencing Customer Decisions Provide a brief profile of your target segment […]

  Create your problem statement based on your research.  Describe the problem.  Explain the rationale of your problem statement and the importance of

  Create your problem statement based on your research.  Describe the problem.  Explain the rationale of your problem statement and the importance of and need for your project.  Describe your audience.  Provide a description of the audience or organization, institution, or policy that your problem statement is designed to help and the aim or solution […]